Influencer Marketing Campaign for Skincare Brand
We partnered with a rising skincare brand to launch an influencer marketing campaign aimed at increasing product awareness, building brand trust, and generating direct sales. Our strategy focused on identifying the right influencers, crafting creative briefs, and tracking performance through data-driven tools.
Problems
The client struggled with:
- Low brand awareness in a competitive skincare market
- No social proof or real-life user content
- Poor engagement on social media platforms
- Difficulty reaching the right target audience (18–30, skincare-focused)
Solutions
Influencer outreach to 10 micro and 2 mid-tier beauty influencers (5k–100k followers)
Negotiated authentic content partnerships (Instagram Reels, TikTok, and Stories)
Created branded hashtags and story templates
Provided influencers with product samples and key messaging
Tracked results via affiliate codes, engagement stats, and story link clicks
Results
After 4 weeks:
- Reached over 600,000+ unique users across Instagram and TikTok
- Gained 3,200 new followers on client’s Instagram
- Product page visits increased by 210%
- Generated $7,500+ in direct sales via influencer codes
- 6 influencers continued as long-term brand partners
